Daily Archives: January 12, 2010

She-conomy : women, business, comsumption and marketing…

It is the first video I translated for the Lingua Franca Academy and I wanted to show it to you because it is very representative of a new generation of peculiarly lively entrepreneurs : Women !

In this clip, they talk about 70% of business being started by women.  In the last training courses that I coordinated in Belgium, figures were closer to 80-85% of women.  Women are now a new force you have to count with !that matters !

This video, initially published on the Blog She-conomy, has been produced by Stephanie Holland, woman entrepreneur and founder of the marketing agency  Holland & Holland.   She knows what she’s talking about.

I did the English transcription and the French translation with the open source translation website www.dotsub.com.  Translation of documents, including videos, is one of the Lingua Franca Academy’s activities.  It corresponds to one of our goals : promoting languages and intercultural exchanges.